What started as an idea little more than a year ago has now grown to fruition. Miche Bag has officially launched from it’s home base of Salt Lake City, UT, and is rapidly expanding to the rest of the nation. By the end of 2007, Miche Corporate (that sounds scarier than it should) anticipates over 50 mall-cart locations in the United States, and over 500 by the end of 2008.

Rest easy international fans, because 2008 will also bring international distribution to your far away shores! Plans are to bring Miche to the EU, Australia, and wherever else there is an interest in anything Miche related. Ordering online will also continue to bring support for those in remote locations worldwide.

If you’re new to Miche, you may be wondering what all the hub-bub is about? Why so much attention to a hand-bag? Well, first off, Miche is no ordinary bag – it’s a fashion revolution. In a matter of seconds you can change a purse that doesn’t quite fit your outfit into a stunning addition, just by changing the “shell” wrapping the bag.

The reaction to Miche bag’s by the community in Salt Lake City, UT has been astounding. People simply love it, and who’s to blame them? Gone are the days where a fashionable hand-bag or purse collection meant thousands of dollars invested and valuable closet space. Miche Bag has arrived, with it’s chic interchangeable “shell” covers that allow you to take control of your wardrobe!

So stay tuned here and at Miche Bag Online for more information on ordering online, mall cart locations nationwide, and new additions to the Miche lineup!