Miche Bag, Inc., a growing retail chain with presence in multiple mall locations across the US, has announced the launch of its retail website at www.MicheBag.com.

Initial reaction to the new trend in women’s fashion has been highly positive, with many customers exclaiming their satisfaction with the “Hand Bag with an Interchangeable Shell”.

The design of the hand bag, originated by Utah resident Michelle Romero, is an answer to a common problem many women share – changing the contents of a purse or hand bag to match an outfit can become a hassle.

Miche Bag answers that problem by allowing women to change the cover of the bag itself with a magnetic “shell” cover. Early sales of the product, which starts at a $29.95 price point for a base bag, have exploded in recent months, especially in Utah where the bag originated.

Corbin Church, a representative of Miche Bag, hopes that the availability of dozens of different shells, with more in production, will help support the growth of Miche Bag in retail locations and online. “It’s a great product that has had great reviews by users. By the end of 2007 we hope this will translate into over 50 retail locations in the US, with International locations opening early next year.”

For more information on Miche Bag, please visit www.MicheBag.com or e-mail info@MicheBag.com.

Tags: miche bag, miche purse

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